Canuckus Deploracus Loc: North of the wall

Durex gets it for going too far
CHINADAILY

Durex, a well-known condom brand, is at the center of online discussions over a fine imposed on its micro blog for a risque advertisement.

The Shanghai Municipal Administration for Market Regulation fined the company running its official microblog 810,000 yuan ($120,509) in December, but the issue became public knowledge on social networking sites only on Thursday. Many users defended Durex, saying that a condom producer has the license to sex up its advertisements.

However, a closer look at the administration's order shows that the advertisement company was penalized not for mentioning "sex" but for breaking some social norms while collaborating with fast food delivery brand ele.me, milk tea brand Heytea and cinema ticket sales platform Taopiaopiao on April 19, 2019. The idea was to market the date, 4.19 or "four one nine", as "for one night", thus encouraging people to have a one-night stand.

Besides, the content Durex used in advertisement posters is quite suggestive. Advertising with the milk tea brand, it lured customers saying, "Not a single drop left", but it was obvious it was hinting at a man's semen. The poster with ele.me said, "Tonight we feed every mouth", leaving no one in doubt that the mouth here referred to the female g*****l organ. The poster with Taopiaopiao screamed, "Tonight just go into that secret corner", giving no prizes for guessing what was implied.

More than hinting at sex, the advertisement drew criticism for alluding to people's private parts. The administration's order clearly listed the procedure for paying the fine, while also saying the company could apply for a hearing if it disagreed with the decision. That the latter did not apply means it accepts it has gone too far this time and there is no reason to blame the administration.

The advertisement should serve as a reminder to all commercial campaigns that advertising about sex might be okay, but encouraging one-night stands is a strict no-no.

Big dog

One night stands are fine for the lesser animals, but those of us of higher intellect have evolved into thinking differently. Even wolves have life partners.

billy a Loc: South Florida

One-nighters have been around since the first woman smiled at the first man. They don't need to be marketed.
Some board-room firebrand just wants to enhance his company's image ; like showing close-ups of mouth-watering fried chicken, or the pretty girl you'll meet if you wear a certain cologne.
Morality will never be influenced by a government. They may fine a company for marketing quickies, but that's a battle won, not the war. The governments would do better to encourage a spiritual lifestyle, enhancing the individual's morality.

Canuckus Deploracus Loc: North of the wall

Well said

lpnmajor Loc: Arkansas

America: "if an erection lasts more than 4 hours, seek medical attention".

Canuckus Deploracus Loc: North of the wall

Been there

Not a funny joke

(Although I have to admit it was a pretty decent burn... Cross country team hazing of the freshmen...Those were the days😂😂😂)

kemmer

Since people started to write, legislating morality has always been a failure. People will always find a way around morality laws.

F.D.R.

Morality can't be legislated, well they can try but different people have different idea's on what's moral. Just look around.

teabag09

So do Canada Geese. Mike

Big dog

Exactly!!