Modern day politicians are base amateurs when it comes to casting shade at the opposition. According to
http://mentalfloss.com, witness the election of 1800:
Jefferson's camp accused President Adams of having a "hideous hermaphroditical character, which has neither the force and firmness of a man, nor the gentleness and sensibility of a woman." In return, Adams' men called Vice President Jefferson "a mean-spirited, low-lived fellow, the son of a half-breed Indian squaw, sired by a Virginia mulatto father." Ouch. And that was just the opening salvo!
http://mentalfloss.com/article/12487/adams-vs-jefferson-birth-negative-campaigning-us"Jefferson hired a hatchet man named James Callendar to do his smearing for him." Callendar was later imprisoned for slander. No kidding!
The historical smear campaigns you mentioned, would pale in comparison to the truth about Clinton and Obama!
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