https://www.naturalnews.com/2017-12-26-social-media-psychologist-reveals-facebooks-manipulation-tactics.html
Humans are not that far from pigeons. In the 1950s, B.F. Skinner created a behavioral study on pigeons that can be related to human behavior. In the study, he conditioned pigeons to associate pecking a button with food. Results from the study show that pigeons who were given food after pecking a button developed a tendency to peck a button much more often, and a secondary group of pigeons who were given food only sometimes after pecking a button developed a much more frenzied and compulsive pecking behavior.
1. Zuckerberg understood this loophole and applied it to the human psyche. He created an online platform where we were rewarded for “pressing a button.” This reward for us humans is dopamine, triggered by every “like” and comment from posting a status update on the platform. The more “likes” a status update receives, the more you create status updates. The more positive comments that you get from posting a picture of yourself, the more you upload photos. When you don’t get any reaction from your “friends list,” frustration takes over for not being noticed or acknowledged; hence, more posts are created as a way to gain attention. Similar to marijuana and cocaine, Facebook triggers and exploits dopamine, a neurotransmitter that controls our brain’s reward and pleasure centers.
Getting off the hook
Limit your Facebook time to 10 minutes a day. It might be difficult at first, but you can make the reduction incrementally – one hour, to 30 minutes, to 10 minutes a day.
For every itch to check Facebook notifications, do a push-up. This way, you’ll get off Facebook and become physically fit at the same time.
Spend time with friends in the real world by going out on coffee dates, or simply conversing with office mates at the pantry during your break.
Before going to bed, keep your phone a walking distance away from you. If you use your phone as an alarm, walking towards it will help you get up.
Like quitting a bad habit, getting off Facebook takes time and much effort. In the end, you’ll find that happiness doesn’t come from Facebook, but from experiencing life as it should be.
https://www.naturalnews.com/2017-12-26-social-media-psychologist-reveals-facebooks-manipulation-tactics.html. (