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Dunkin’ Donuts Exec Just Thrilled Every Conservative Who’s Sick of Liberal Starbucks
May 22, 2019 12:28:19   #
eagleye13 Loc: Fl
 
Dunkin’ Donuts Exec Just Thrilled Every Conservative Who’s Sick of Liberal Starbucks
https://www.westernjournal.com/ct/author/cillianzeal/?ff_source=push&ff_medium=conservativetribune&ff_campaign=pushtraffic&ff_content=2019-05-22

The business of America is business, Calvin Coolidge once said. That’s sound advice, and from a man of few words.

But what’s the business of business? It seems like this should be an obvious tautology, but sometimes it feels a bit like political persuasion in the era of the latte.

Take Starbucks, the coffee chain so omnipresent that I believe they’re about to open their fourth outlet at McMurdo Station.

Starbucks has combined ubiquity; a middle-of-the-road menu that consists of either bad coffee, hot milk that’s kind of touched coffee or diabetes-inducing desserts in cups that take up at least 125 percent of your daily caloric content; and a branding strategy that includes more than a dollop of liberal politics.

Starbucks has let everyone know how it feels about abortion through donations to Planned Parenthood. Starbucks has put PP on notice regarding guns. It used designs on the side of their coffee cups to try to start a conversation about race and even got political regarding who could use the company’s bathrooms. (Pretty much anybody, no matter whether you were buying some joe or not.)


Now, if you’re a corporation that wants to have a political, social or religious identity, that’s your right. Lord knows Black Rifle Coffee Company has gotten enough free marketing off of its conservative bent.

However, Black Rifle is a small boutique coffee roaster — not one of the world’s biggest coffee chains. People generally don’t like a side of politics with their caffeine.
That’s something Dunkin’ Donuts apparently seems to grok.

“We are not Starbucks, we aren’t political,” Drayton Martin, Dunkin’ Brands VP of brand stewardship, said at the 2019 meeting of the International Trademark Association, according to a series of tweets. (Yahoo! Finance reports that the panel wasn’t recorded and that a transcript wasn’t available.)

“We don’t want to engage you in political conversation, we want to get you in and out of our store in seconds,” she added. “We don’t want people burning their Munchkin boxes.”

his likely wasn’t just a rogue executive, either. Consider the fact that Martin was on the panel with Dunkin’ Brands director of retail business development Chuck Kantner and director of legal counsel Alana Sharenow. If either contradicted Martin or attempted to yank her off of the panel with a cane as if a ghastly vaudeville act, record of it doesn’t exist.

It’s also worth noting that in her position with Dunkin’ Brands, Baskin-Robbins is part of Martin’s purview, as well. In other words, Ben & Jerry’s is another competitor. Just sayin’.

Martin’s remarks illustrate the ultimate paradox with the corporate desire to be both omnipresent and a sociopolitical actor: If you’re willing to alienate half of your audience, you’re going to have a competitor who’s willing to welcome those customers — along with people who agree with you as well.

I guarantee that Martin’s comments may ruffle some people who post 1,100-word screeds to Facebook about why Colin Kaepernick needs to be signed or else they’ll boycott a league they weren’t interested in anyway. That anger will go away, because Dunkin’ Donuts is going to go out of its way not to offend said rage-poster.

Reply
May 22, 2019 12:37:02   #
Kevyn
 
eagleye13 wrote:
Dunkin’ Donuts Exec Just Thrilled Every Conservative Who’s Sick of Liberal Starbucks
https://www.westernjournal.com/ct/author/cillianzeal/?ff_source=push&ff_medium=conservativetribune&ff_campaign=pushtraffic&ff_content=2019-05-22

The business of America is business, Calvin Coolidge once said. That’s sound advice, and from a man of few words.

But what’s the business of business? It seems like this should be an obvious tautology, but sometimes it feels a bit like political persuasion in the era of the latte.

Take Starbucks, the coffee chain so omnipresent that I believe they’re about to open their fourth outlet at McMurdo Station.

Starbucks has combined ubiquity; a middle-of-the-road menu that consists of either bad coffee, hot milk that’s kind of touched coffee or diabetes-inducing desserts in cups that take up at least 125 percent of your daily caloric content; and a branding strategy that includes more than a dollop of liberal politics.

Starbucks has let everyone know how it feels about abortion through donations to Planned Parenthood. Starbucks has put PP on notice regarding guns. It used designs on the side of their coffee cups to try to start a conversation about race and even got political regarding who could use the company’s bathrooms. (Pretty much anybody, no matter whether you were buying some joe or not.)


Now, if you’re a corporation that wants to have a political, social or religious identity, that’s your right. Lord knows Black Rifle Coffee Company has gotten enough free marketing off of its conservative bent.

However, Black Rifle is a small boutique coffee roaster — not one of the world’s biggest coffee chains. People generally don’t like a side of politics with their caffeine.
That’s something Dunkin’ Donuts apparently seems to grok.

“We are not Starbucks, we aren’t political,” Drayton Martin, Dunkin’ Brands VP of brand stewardship, said at the 2019 meeting of the International Trademark Association, according to a series of tweets. (Yahoo! Finance reports that the panel wasn’t recorded and that a transcript wasn’t available.)

“We don’t want to engage you in political conversation, we want to get you in and out of our store in seconds,” she added. “We don’t want people burning their Munchkin boxes.”

his likely wasn’t just a rogue executive, either. Consider the fact that Martin was on the panel with Dunkin’ Brands director of retail business development Chuck Kantner and director of legal counsel Alana Sharenow. If either contradicted Martin or attempted to yank her off of the panel with a cane as if a ghastly vaudeville act, record of it doesn’t exist.

It’s also worth noting that in her position with Dunkin’ Brands, Baskin-Robbins is part of Martin’s purview, as well. In other words, Ben & Jerry’s is another competitor. Just sayin’.

Martin’s remarks illustrate the ultimate paradox with the corporate desire to be both omnipresent and a sociopolitical actor: If you’re willing to alienate half of your audience, you’re going to have a competitor who’s willing to welcome those customers — along with people who agree with you as well.

I guarantee that Martin’s comments may ruffle some people who post 1,100-word screeds to Facebook about why Colin Kaepernick needs to be signed or else they’ll boycott a league they weren’t interested in anyway. That anger will go away, because Dunkin’ Donuts is going to go out of its way not to offend said rage-poster.
Dunkin’ Donuts Exec Just Thrilled Every Conservati... (show quote)



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May 22, 2019 12:39:47   #
karpenter Loc: Headin' Fer Da Hills !!
 
I Don't Order Coffee Out
But I Heard Long Ago
Dunkin' Donuts And McD's Coffee
Is Every Bit As Good As $tarbuck$

Folger's Has Been Around Since 1850

Reply
 
 
May 22, 2019 12:49:19   #
bmac32 Loc: West Florida
 
Starbucks coffee stinks. When I'm out I don't drink coffee, I take it with me or go without.



karpenter wrote:
I Don't Order Coffee Out
But I Heard Long Ago
Dunkin' Donuts And McD's Coffee
Is Every Bit As Good As $tarbuck$

Folger's Has Been Around Since 1850

Reply
May 22, 2019 12:52:40   #
Wonttakeitanymore
 
I heard McDonald’s coffee is number 1 in taste

Reply
May 22, 2019 12:53:53   #
eagleye13 Loc: Fl
 
bmac32 wrote:
Starbucks coffee stinks. When I'm out I don't drink coffee, I take it with me or go without.


I ordered Starbucks once.
The barista squirted some flavor in it;

And it was awful.

Reply
May 22, 2019 13:24:16   #
bmac32 Loc: West Florida
 
Have had it four times so I can't say all but the four times it was either old or burnt. I won't even try it again. NY, Boston, DC and Tampa just plain bad.




eagleye13 wrote:
I ordered Starbucks once.
The barista squirted some flavor in it;

And it was awful.

Reply
 
 
May 22, 2019 15:37:28   #
karpenter Loc: Headin' Fer Da Hills !!
 
My Wife Grabs The Cold Stuff At Quik-Rip
I Told Her We Have Coffee, Creamers And Ice Cubes

Reply
May 22, 2019 15:44:50   #
bmac32 Loc: West Florida
 
Wife and I were always glad to get home so we could make coffee here. When we went up north we'd take a coffee maker and make our own.


karpenter wrote:
My Wife Grabs The Cold Stuff At Quik-Rip
I Told Her We Have Coffee, Creamers And Ice Cubes

Reply
May 22, 2019 15:51:46   #
karpenter Loc: Headin' Fer Da Hills !!
 
Chick-Fil-A Is Now The #3 Fast Food Chain ??

Reply
May 23, 2019 08:36:25   #
eagleye13 Loc: Fl
 
karpenter wrote:
Chick-Fil-A Is Now The #3 Fast Food Chain ??


So much for the "Gay" boycott! LOLOLOL

Reply
 
 
May 23, 2019 12:33:55   #
TrueAmerican
 
bmac32 wrote:
Wife and I were always glad to get home so we could make coffee here. When we went up north we'd take a coffee maker and make our own.


We do the same !!!!!!

Reply
May 29, 2019 17:48:42   #
promilitary
 
We had a Starbucks. It didn't last long. Part of the reason was a couple of
women opened up a small coffee shop and their coffee blew Starbucks away.
We don't have Starbucks anymore, and the ladies have opened their
second coffee shop.

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