Emily, it is way past the issue of being stupid, or it being aimed at one target audience. That is totally irrelevant.
The fact that their is a mentality out there that would put this in the publics face as to what is now normal,
and that the public accepts it, is a huge red flag that there is absolutely no way the country will not be reduced to ashes, and I'm predicting that by the coming spring.
It seems like that ad can be interpreted several disturbing ways..